Chris Anderson, editor of “Wired” and author of The Long Tail: Why the Future of Business is Selling Less of More, explains the concept of “The Long Tail” (a term he coined and is now widely used).

He talks about the “power law” and “scarcity effect” and the “long tail” economy that is taking place in business today.

Lawrence Lessig is founder and CEO of Creative Commons who has written the books such as Code and Other Laws of Cyberspace, The Future of Ideas: The Fate of the Commons in a Connected World, Free Culture: The Nature and Future of Creativity, and Code: Version 2.0. He talks about interaction between culture and policy — covering long-tail and the internet.