Lecture: “How Search Engines Works”

Professor Dr. Marti Hearst lectures at University of California at Berkeley. This is the first lecture of the course “Search Engines: Technology, Society, and Business” from School of Information Management and Systems (SIMS 141).

This video is about two hours. If you want to bypass the portion of the video that goes over the course logistic and skip directly to the part of the lecture on how the web works, skip to 30 minutes into the video. If you want to skip to how search engines work, skip to 76 minutes into the video.

The syllabus for the course is listed here with links to the webcasts of other lectures in the course.

The book used for the course is “The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture” by John Battelle.