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Books |
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| Al Gore’s book “Earth in the Balance” talks about the world’s ecological. Al Gore, former Vice President of the United States, is the winner of the Nobel Peace Prize for his crusade to save the environment and fight global warming. |
| Category: Books | Tags: books-world |
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Micheal Pollan summarizes what and how we should eat into seven words: “Eat food. Not too much. Mostly Plants.”
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| Category: Books | Tags: books-health |
| By zoologist and photographer Mark Carwardine |
| Category: Books | Tags: books-nature |
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A biography written by Walter Isaacson covering Einstein and some of his science. Hear a clip from the book » |
| Category: Books | Tags: books-science |
| J.K. Rowling’s Harry Potter fiction books needs no introduction. Here you have a nice hard-cover box set of books 1 thur 7. Some of her works have been made into movies. |
| Category: Books | Tags: books-interesting |
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The subtitle of this book is “A Scientifically Based Three-Part Plan to Improve Memory, Elevate Mood, Enhance Attention, Alleviate Migraine and Menopausal Symptoms, and Boost Mental Energy”
This books describes the care and feeding of the brain as in what to eat and not eat. It contains sets of brain exercises that are scientifically designed to enhance the functioning of your brain. It also covers on Alzheimer’s Disease. |
| Category: Books | Tags: books-health |
| Jorge Cham, who is a Phd graduate from Stanford University, writes and draws these humorous comics about the life of graduate students. We laugh because there is often some nugget of truth to the comics. |
| Category: Books | Tags: books-funny |
Matthieu Ricard is an scientist who turned Buddist Monk. The book’s subtitle “a guide to developing life’s most important skill” implies that happiness is a skill. It is a skill that can be developed through mind training and meditation.
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Here is a video of Ricard giving a lecture at Google on the same subject |
| Category: Books | Tags: books-psychology, happiness |
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Dr. Daniel G. Amen write an informative and practical book on how to keep your brain healthy and working well. Regardless of what state your brain is in now, it can be improved. Because the brain is so central to our being, improving the brain often will improve our lives. The two main points is good diet and exercise. |
| Category: Books | Tags: books-health |
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“All Marketers are Liars” is a non-fiction book by Seth Godin subtitled “The Power of Telling Authentic Stories in a Low-Trust World”. Here is a talk that Godin made in regards to this topic… |
| Category: Books | Tags: books-business |
Chris Anderson, editor of “Wired”, coined the term “Long Tail” that is now widely used today in regards to the new business dynamics that have come about due in part to the internet. It is the idea products with low sales volume can still have a large marketshare if you sell many of such products. And now you can since distribution cost have dropped to the point where this is possible.
Here is an exceprt of one of Anderson’s talk…
| Category: Books | Tags: books-business |
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This book is not only insightful, but very amusing. At times, the author Daniel Gilbert who is an psychology professor at Harvard University, writes as if a comedian. I normally do not read the acknowledgements of a book. But it starts out so funny that I had to read the rest of it as well as the forward.
This book gives lot of concrete examples and results of studies that shows that people often do not know in advanced what will make them happy. Just like the eyes can be fooled by opticial illusions, the minds imagination of the future can be fooled. Just like we can not accurately remember the past, we can not accurately fortell the future or how we would feel if this or that event were to happen. Our imagination has three shortcomings that we are often not aware of: a) Realism — The mind fills in a lot of gaps and makes a lot of things up. We tend to forget this and hence our imagination seem more real to us than should give it credit for. b) Presentism — Our imagination of the future is affected by our current state. c) Rationalization — We tend to look for things that confirms our belief or than enhances our attitude towards our current state. We are also often fooled by how and what we look for things. This is summarized on page 183 that says “The brain and the ey may have a contractual relationship in which the brain has agreed to believe what the eye see, but in return the ey has agreed to look for what the brain wants.” The relationship between wealth and happiness is also very interesting. On page 239, it says “Economists and psychologists have spent decades studying the relation between wealth and happiness, and they have generally concluded that wealth increases human happiness when it lifts people out of abject poverty and into the middle class but that it does little to increase happiness thereafter. Americans who earn $50,000 per year are much happier than those who earn $10,000 per year, but Americans who earn $5 million per year are not much happier than those who earn $100,000 per year.” This is the concept of declining marginal utility of money. When you have none, it makes you happy to have some. But once you have enough, any additional amounts will give you a less and less return on happiness. To hear more from Daniel Gilbert, watch this video….
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| Category: Books | Tags: books-psychology, happiness |
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